digital blog

I meet so many amazing people in this industry every day. People who are just starting a new company, people who want to expand or redesign their websites and people who represent great businesses who want to take advantage of new internet technologies. So many different businesses, goals, applications, ideas and market segments.

In such a fast-paced technological world, and like so many of us in the world of business and marketing, there is a greater demand to strategically position ourselves on the internet. The importance of good internet strategy, website design, website development and search engine optimization is extremely valuable in today’s world. But an industry that truly exists to help others in so many unique and different ways is being left behind.

In today’s business environment, more and more companies are looking for ways to better leverage their websites. The most fundamental ingredient is an effective message. Here are three keys to remember.

When it comes to deciding between Search engine optimization (SEO) or pay-per-click (PPC) marketing, the correct answer depends on your goals and marketing budget. If you desire instant visibility for your website, PPC search engine advertising is your best option. It allows you to buy visitors or clicks and is used widely to gain immediate internet visibility on search engines. Each of the big three search engines has its own PPC program: Google has Google Adwords, Yahoo has Yahoo Search Marketing and MSN has Microsoft adCenter. Each offers its own set of tools and tutorials to assist you in selecting keywords and writing your ads.

One of the most important elements to consider when designing your website is its navigation. We’ve all been to sites where we couldn’t find something or got lost over and over again. This usually ends up with us clicking away to a different site in complete frustration. A recent study by Stanford University even showed that navigation problems damage a website’s credibility (http://captology.stanford.edu/pdf/p61-fogg.pdf).