We love online video at Gate6. We think it is a wonderful tool that, when used correctly, elevates brands to levels that numbers and facts just can’t. Videos evoke emotions — this is why people love movies so much. You can read a script all you want, but it’s not until you see that blue avatar coming at you in 3D that you actually grasp the full experience.
When we set about on videos for our brand and our clients, we look at a number of things:
1. What are we trying to convey? Are we trying to showcase skills, services, personality? Does it enhance the brand even further? We all know how important branding is, and with video it becomes even more crucial because the messages we send through video affect people 5-times faster than written words. So in other “words”, don’t blow it!
2. Will this be entertaining? Seriously, more brands need to ask themselves this. Just because someone or something is funny around your office, doesn’t mean it will translate to others outside of work. If you have to say, “You had to be there,” then take your own advice and leave it at that.
3. Will this video be cost-effective for us in terms of time and effort? There’s nothing worse than spending time and effort on something that never goes through. Be wise — video is an investment and there is nothing worse than a wasted investment.
Here are some of my personal favorite videos we’ve done here at Gate6:
“Friends Helping Friends” was an intentionally cheesy ’80s style video we made just to show the goofy and fun loving side of Gate6.
The Gate6 Swagger video is hilarious to me because it was all initially a joke. We had “Swagger Like Us” blasting in the office and I suggested it would be funny to have a video of Gate6 employees set to the music. I was thinking something very similar to the Sienna “Swagger Wagon” spot… long story short, we shot it the next day.
This is a demo reel we did for one of our clients. I love it because it incorporated flash, images we created, stock footage, and the footage we shot.
Here’s another client video. What I like about this one is that we were able to explain a fairly broad concept in less than 1:30 min. However, we did it in a way that left the viewer with a good understanding of a previously unknown product.
All of these videos are unique in their own right. What are some of your favorite online videos? What are some things we can improve on here at Gate6 with our videos?