Many company leaders are attracted to the idea of hosting and maintaining a blog. It’s an effective and inexpensive way to demonstrate your expertise in your industry, offer your customers a taste of your services, and boost your SEO ranking all in one, broad stroke. However, many blogs fail to launch due to time constraints and “real work” that needs to get done by employees. Corporate blogs end up sitting idle for so long that the “newest” post is so horribly out of date that it makes your sales department cringe and your customers wonder if you’re really still in business.
One way to make sure that your blog stays alive and healthy is to outsource your content creation. Agencies and freelancers are ready and willing to take on regular content creation to help you maintain relevance and build your platform. Here are our 6 top benefits to outsourcing your blog.
Not everyone can write
Your executives and industry experts might know everything there is to know about your business, but that doesn’t mean they can write effective copy. Good writing is persuasive, engaging, and direct. Furthermore, copywriters understand how to write with a specific voice and tone to evoke emotional responses in your readers. A good writer can take your facts and turn them into copy that dazzles your readers.
Outsourcing saves you money
Most companies can’t absorb the cost of a content writer whose sole purpose is writing blogs. Between the writer’s salary, benefits, taxes, and insurance costs, an in-house writer eats up headcount that could be better used in other areas. Even if your copywriter is producing a blog post every single day – which is overkill for most blogs – he or she will still be idle half the time. The cost for outsourcing a handful of blog posts per month, or even per week, is significantly less than the cost of another employee in your ranks.
Outsourcing saves you time
You may have executives, professionals, and even engineers in your ranks who can write well. You might even have some who don’t mind blogging, or those who even enjoy it. That doesn’t mean they have the cycles to spend researching, writing, editing, publishing, and managing your SEO ranking. You’re better served by having those people suggest blog topics that you can then send to your agency or freelancers.
Professional bloggers enhance your SEO ranking and relevance
Unless you’re a Google employee working directly with the search ranking engine, it’s impossible to know exactly what makes pages rank. However, it’s widely known that fresh content that incorporates keywords from recent search trends can help you outrank your competitors in Google’s search results. Content writers take the time to research and write to trends in your marketspace. Your fresh content will help keep your site relevant to search trends, and could give you a significant boost in your overall search rank.
Outsourcing your blog widens your content perspective
You’re very close to what you do in your day-to-day job–so close that you might not realize potential blog topics that could help expand your platform. A good agency or freelancer understands research as much as they do writing, and they’re there to keep you ahead of the trends in your industry. In addition to helping your site, blog, and company stay relevant in your industry, they might even suggest some topics that open new avenues of revenue for your company.
Regular blogging keeps users coming back
Regardless of who is writing your blog, regularly updated, compelling copy attracts leads, encourages mailing list signups, and entices site users to return regularly. The more a customer returns to your site for quality information, the more they’ll trust your brand. Well-written and regularly maintained blogs turn casual readers into long-term customers. When you outsource to a professional blogger who understands the art of turning casual readers into loyal followers, you grow your business, your brand, and your potential for growth.
If you’re struggling to maintain your blog, give Gate6 a call. Our expert blogging specialists can help maintain your blog, boost your SEO ranking, and turn your leads into loyal followers.