How to Increase Website Traffic with WordPress Plugins
WordPress is an easy-to-use web architecture that takes much of the guesswork out of site setup and content management. With 50-60% of the global CMS market running on WordPress and 40,000+ plugins available in the official directory, WordPress is the most versatile platform powering the web. The trick with WordPress is knowing where to start.
6 Important WordPress Plugins to Increase Traffic of Your Website
We recommend plugins that help drive your target users to your page. Here are 6 must-have plugins that empower you to take control of your content marketing so you can boost site traffic and engagement.
01. Social Media
Make it easy for users to share your blog posts on Twitter with Click-to-Tweet. By providing a simple, in-line engagement widget, your users can share the most memorable parts of your posts. Click-to-Tweet uses pull-quotes and custom messages gathered directly from your content. The result looks something like this:
Your readers simply touch the quote on their screen to Tweet your link without ever leaving your site. You keep their engagement, and they help drive even more traffic to your content. It’s a total win!
Here’s our Click-to-Tweet for this blog:
02. Search Engine Optimization (SEO)
This quick-and-dirty, out-of-the-box SEO solution for your WordPress blog makes it easy to edit the meta-titles, meta-descriptions, tags, XML sitemaps, and so much more. Yoast SEO includes a content analysis component that shows a color-coded checklist of items that have been optimized along with opportunities to enhance the SEO rating of your content. Once Yoast SEO gives your content the green light, your blog is optimized for organic search.
If you have an eCommerce site, this plugin provides an extra bonus! Yoast SEO is the only free plugin that provides SEO integration for eCommerce sites, including compatibility with popular architectures such as WooCommerce.
03. Google Analytics
Analyzing your content is one of the most critical components of successful content marketing. With this plugin, you’re able to easily view key Google Analytics reports directly in WordPress. In-depth page and post reports allow you to see the performance details for each post or page on your website. If you need to dive a little deeper, the Google Analytics tracking code is fully customizable, allowing advanced data collection using custom dimensions and events.
04. Email Marketing
If you use Mailchimp, this is hands down the best email marketing plugin for your WordPress site. Build your email list with easy-to-create, mobile-optimized forms or integrate your custom forms to build your mailing list!
The best part? There’s seamless integration with these plugins:
- Default WordPress Comment Form
- Default WordPress Registration Form
- Contact Form 7
- Ninja Forms
- Easy Digital Downloads
- Events Manager
Watch the overview of this plugin here:
MailChimp for WordPress – Introduction
Nov 22, 2015
A short video introduction to the MailChimp for WordPress plugin.
05. WordPress Optimization (WPO)
Who doesn’t love a site that loads quickly and correctly the first time? According to KissMetrics, 47% of consumers expect a page to load in 2 seconds or less, and 40% of web users will abandon a page if it takes more than 3 seconds to load. W3 Total Cache is the only WordPress optimization plugin focused on improving your users’ experience by increasing server performance, reducing download time, and providing transparent content delivery network (CDN) integration.
When fully configured, W3 Total Cache improves your site performance by 10x by delivering the following:
- Caching stores and optimizes information such as titles, images, Java Script, objects and some of the plugin content in the users’ browser through a content delivery network.
- Content Delivery Network (CDN) is an optimized cluster of servers spread in a network throughout the globe, easily accessible to any user, anywhere. Bonus: the automatic backup capability of the CDN is awesome!
- Minifying is a way to take a variety of style-sheets, code, or HTML that are spread out and consolidated into one place – ultimately reducing the amount of ‘trips’ your website has to take to display all the items correctly, and allow all objects to properly function.
Take an inside look at how it works:
My WordPress site loads in under two seconds… does yours?
Feb 14, 2011
Create A Social Network and Monetize Today!
06. Enhance Quality of Engagement
One of the biggest pains about having contact forms on your website is that, if left unsecured, you are at risk for catching a heap of spam or phishy emails. Being able to filter out the bad emails before they reach your CRM allows you to increase the quality of your engagements. If it’s potential leads, or emails you’ve collected for an offer, you can spend more time on delivering content that matters to them, rather than trying to sift through the mountains of emails.
Really Simple CAPTCHA doesn’t work alone and is intended to work with other plugins. It was originally created for Contact Form 7, however, you can use it with your own plugin. One crucial thing to note is the name of this plugin is truly “Simple.” The security isn’t perfect, so if you’re needing to protect sensitive information, consider an alternate solution.
Are you a content marketer looking to boost traffic to both your website and social channels? Check out these best practices to boost your content marketing using video!