With Omicom and Publicis, two of the largest ad agencies in the world, deciding to merge, each company’s client list comes into question. While joining forces means more resources, new issues may arise with some of the biggest clients from these two firms.
Below we have selected a few examples of competing clients from each group who may not be too pleased now that their marketing partners are becoming one and the same. These are just the biggest and most obvious examples of brands who will now be sharing resources for conflicting purposes.
Do you see a potential problem here?
How do you think this merger will play out?