Does Your Mobile App Speak Millennial?
Today’s digital generation demands instant gratification. From instant access to the best restaurants in town to 1-day shipping on everything, we’re in a world where “fast” is the name of the game. And what is the driving force behind this demand for speed? Smartphones! Smartphones have brought us a whole new world of possibilities – from being able to connect with people we care about from anywhere to the ability to be entertained at any time. But as smartphones become more and more ubiquitous, and literally every other business is developing their own apps, the landscape is changing. So as a concerned business how do you keep your app relevant? Well, by understanding the millennial mindset and delivering on their needs. To assist you in this, we’ve put together a list of the top five app development strategies you can integrate into your app to win over the millennial crowd.
5 Mobile App Development Trends to Help You Better Connect with Millennial
In today’s fast-paced world, people are constantly looking for ways to save time and make their lives easier. This includes more time for leisure and doing what they love, while also enjoying the benefits of technology. But how as a business can you incorporate technology into your business and deliver the ultimate user experience? If you’re looking for innovative ways to improve your app, look no further. Here is our list of the top five mobile app development trends:
1. Artificial Intelligence & Machine Learning
The consumer app market is currently flooded with a wide range of mobile applications all designed to solve specific problems and make our lives easier, fun, and more convenient. However, the diversity of the mobile application market has been accompanied by a lack of attention given to integrating personalization, context awareness, and adaptability into applications. Thankfully, as the world gets more complex, artificial intelligence (AI) and machine learning will provide solutions. With the ever-growing consumer demand for better, smarter, and more advanced devices, Artificial Intelligence & Machine Learning technologies have received considerable attention from mobile app developers. The idea is to provide users with smarter applications that adapt to their needs, unlike the traditional apps that have been programmed by developers using patterns and logic. As a business by investing in applications that brings your app’s users more personalized content, they will feel engaged, thus providing better customer loyalty. This should help improve your brand’s image and increase your app’s usage and value.
2. Virtual Reality & Augmented Reality
VR and AR are making their way into practically every aspect of our lives. From gaming to learning, from entertainment to real estate — there are several use cases that can benefit greatly from the VR and AR revolution that is currently underway. However, despite all the possibilities and promises offered by VR and AR, the technology is still in its infancy. One of the most prominent use cases for VR and AR is mobile apps. By integrating VR and AR into your app, you can provide the consumer with an engaging and immersive mobile experience that is greater than the sum of its parts. It should also be mentioned that many businesses are implementing these new technologies to improve their customers’ experiences by allowing them to interact with products and services and thus influencing their perception. These VR and AR apps also provide your business with an opportunity to differentiate your brand and stand out from the competition – a much-needed element in the highly competitive mobile app market.
3. Cross-Platform App Development
Developing a cross-platform app is important to grow your brand and maintain consistency across platforms. Users want to feel a part of something bigger than just “using” your app, and a cross-platform approach helps establish that feeling. With the ability to provide a consistently maintained user experience across multiple devices, cross-platform app development can also help extend the reach of your brand and increase the number of potential customers. A quality cross-platform app has the potential to help boost your company’s revenue and expand your customer base. These benefits are not limited to the enterprise level, as a business could potentially expand its customer base with an app that is easily accessible to the next-generation user. So, when investing in mobile app development, consider involving an app development agency that can assist you in launching a cross-platform app.
4. Integrate Predictive Analysis to Enhance User Experience
Data is core to every business, and its key to understanding the future. Predictive analytics is the technology used to transform data into information that can be used to predict the future. Businesses across the world are implementing this technology into their apps as it allows for effective planning and the introduction of advanced analytics that provide a means to act quickly, bring innovation to market, and capitalize on current trends. Predictive analysis is rapidly being integrated into areas such as marketing, sales, customer support, and product development to bring users access to a better customer experience through the use of data-driven decision-making. So, if you want to appeal to the millennial user, consider investing in predictive analytics to gather necessary user and behavioral data that can then be applied to improve the overall quality of your app.
5. Integrate Biometric Authentication
If you are an eCommerce, payment, loyalty apps, or something that handles private data, you should definitely integrate biometric authentication into your app. Biometric authentication has proven to be a great way to authenticate user access to sensitive information and device functions. By offering users the option to use their fingerprint or face to unlock the app, it could offer increased convenience and security for your customers. And with most devices already equipped with state-of-the-art touch and face ID/face recognition sensors, there is no reason why biometric authentication should not be a part of your business’ mobile app.
Get Custom Mobile Application Development with Gate6
Your business deserves a custom mobile application development solution that speaks to your uniqueness. That’s why Gate6 exists. Gate6 provides mobile app development services that will not only help your business stand out from the crowd but will also give you a competitive edge. Bringing you the best in-class mobile app development services and a host of business-specific features, Gate6 ensures that your mobile app will be perfect for your millennial audience. If you’re looking for custom mobile app development services that bring your valued customers closer to your business, talk to Gate6 today.
Written by Bob Cody
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