Responsive design is so in this year. Mashable has called 2013 “The Year of Responsive Web Design” and it’s simply because there are now more display screen sizes than we can even count. Google said responsive technology “is Google’s recommended configuration.” If Panda approves, it must be good.
This technology automatically adjusts any website, application or email to fit on any device (phone, tablet, desktop). It helps viewers see all of your content and click all of your links in the palm of their hands without having to zoom in or move the layout. Responsive design means you don’t have to have separate sites for each device, which gives customers a more consistent and user-friendly experience.
With mobile search set to take over desktop search this year, implementing a technique such as responsive design seems like a no brainer. This is especially true for blogs. Whether you have a large following or are trying to increase your readership, responsive design makes it easy for your audience to access your posts and information wherever they are. Overall user experience is better and branding becomes stronger when you give your audience the same thing every time they visit your site. If your regular site doesn’t match your mobile site, visitors may be confused or frustrated when they see something different.
How often are you out and about and browsing the web on your phone? If you have a blog design that allows people to enjoy quality content on the go, readership will grow and visitors will come back. Think about it. Whether in line at a store, waiting for a reservation at a restaurant, or sitting in a waiting room before a doctor’s appointment, we all pull out our phones and surf our favorite sites to kill time.
Captivate mobile readers by offering usability, function and quality content, and you will be their go-to blog in all of these situations. And with on-the-go, easy sharing, they’ll tell their friends about you. What more could you ask for as a blogger?