The digital landscape and how we interact within it changes so rapidly, I feel like I’m left behind by lunchtime every day. In light of this, I recently made it a personal goal to broaden my knowledge of user interface/user experience and the principles and philosophies behind it.
I wanted to find out if there were new practices in place beyond what I knew. Were there any tips and tricks available? What do the statistics say? Does someone out there in the digital wild have a surefire approach or process for UI/UX design?
So, nearly two months ago, I embarked on my quest for UI/UX knowledge. I read a lot on the subject from different schools of thought, attended many conferences, and watched a number of videos just to catch up with the current state of affairs. Did I find any amazing breakthroughs or any new fail-safe approaches? Unfortunately, the answer is…not really.
I found the tried and true practices of old are still in place and seemingly embraced by the design industry. Some high-level examples of these best practices are listed below and, at a minimum, these should be considered in each design project.
- Understand the principles around human behavior so you can better persuade and motivate users through your design.
- Know your audience — identifying them as personas instead of stereotypes, understanding demographics, tracking keywords, and other popular forms of research can answer a lot of questions about who you are reaching.
- Have a compelling reason (value proposition) for visitors to complete forms and a strong call to action. You can increase conversion rate by creating a simple process for capturing and nurturing a new lead.
- Design your UX/UI with multi-platform delivery in mind, e.g., responsive/adaptive web design.
- And, of course, test and tweak, test and tweak, and test and tweak until it’s just right. Testing methods may vary from traditional UAT to a drive-by user testing approach.
Along with these best practices, I have found some great tips and tricks, as well as a few thought provoking ideas, around this design discipline. Stay tuned for future posts on how to create powerful designs that not only intrigue users and give a great experience, but also guide your audience to convert.