What happens when you combine a cultural celebration, delectable tamales and Gate6 employees? Gate6’s first Vine video ever!
As alluded to in my last blog, we had our very first Vine experience last Friday. In celebration of Cinco de Mayo, our lovely Culture Queen, Imelda Mamnani, made a batch of her tasty tamales, so naturally we just had to have ourselves a little tamale-eating contest. Oh, and there was a piñata involved somewhere in there as well.
Fun and games aside, one of our reasons for doing all of this was to try out Vine for the first time and get a better idea of the app/platform. Our efforts proved to be worth the “trouble” of free food and fun, as the “Tamalethon” turned out to be quite the beneficial experience.
In regard to Vine’s use as a viable social media business tool, I have a number of different thoughts and ideas that spurned from these efforts. However, there’s one aspect of Vine that makes it a tool worth exploring for nearly any business.
To put it simply, Vine provides businesses another platform for creating captivating content. It allows users to tell and share interesting stories with little-to-no effort.
Case in point, we planned our Cinco de Mayo party over a couple of days, yet we were able to capture the essence of the hour-long party in 6 seconds, not to mention our video still made sense.
After making our tamale video, I can see how Vine could benefit any company looking to show customers behind the scenes footage on how certain processes work, or as a tool to give unprecedented access and insight to loyal customers. I can see companies previewing new products, sharing teasers and doing promotions with the app. What do you think? What would your company do with Vine?
Take a look at our first Vine video (please forgive me, I had a little trouble with the press and release filming functionality at the beginning):