In case you have been living under a rock and didn’t know, responsive design is the new craze in the digital world and, frankly, the future of online marketing. With the number of mobile opens for emails on the rise, marketers everywhere should be learning how to implement this technology into their campaigns for higher click-through rates and ROI.
Knotice recently released a report saying mobile devices will open at least 50 percent of commercial emails by the end of the year. What’s even more important is the data showing emails are being viewed on only one device, which means consumers aren’t trying other options or opening emails more than once. This means you have one shot to get your customers and potential customers to act, and if you don’t make it user-friendly, you may be losing out.
Not only will applying responsive design to emails improve user experience, but it can improve conversion rates and make it easier to direct consumers to your website or social media pages because recipients will see the same links, even if viewing emails on different devices.
All marketers should have a mobile strategy to capitalize on the world turning mobile. Even if your emails aren’t responsive, they should be relevant to mobile users and include calls-to-action where they can click to dial or launch your app.
Charm your consumers by consistently giving them what they want, wherever they are. That’s the power of this crazy little thing called responsive design. We know, we can’t contain our excitement either. More on this later.