According to Steven D. Strauss — bestselling author and one of the world’s leading small business experts — there are nine traits that great small businesses share. We couldn’t help but notice that Gate6 has every one of them. How does your small business stack up?
1. They are about more than money: The best small businesses view profit as an element of a bigger whole; a part of the sum. They’re in business for reasons other than profit alone – they want to add value. They serve their customers, employees, and shareholders.
The team at Gate6 really lives this first trait. Because we’re passionate about what we do, our first goal is always to serve people. We want our clients to succeed and we know our killer ideas and brilliant execution will go a long way in ensuring that success. We want our internal team to succeed so we foster creativity, teamwork, and growth. Profits are nice, but we believe the success of the people we serve is the best way to measure our performance.
2. They are fun: Great small businesses foster a sense of teamwork. They value employees as individuals. There is a sense of fun, joy, and creativity at play. People like working there.
We definitely have this one covered. Gate6 is a super fun place work and we’re all about creativity, collaboration, and teamwork. There’s a great sense of fun and play in the air as you walk our hallowed halls. Whether it’s the sound of laughter coming from a creative brainstorming session or the sound of ping pong shots from our game room, the Gate6 crew loves coming to work.
3. They are creative: Great businesses tap into the creativity of their staff. People are allowed to try out new ideas and be individuals. New programs, policies, ideas, and campaigns are tried. Some work, some don’t. They adapt and move on.
Wow – did Strauss write his list after spending a day at the Gate6 office? Gate6 is passionate about developing, embracing, and fostering creativity. Not only do we get to exercise massive amounts of creativity on client projects, but we also get to offer up ideas for all kinds of internal stuff. When a Gate6er has a suggestion for a new office policy, marketing campaign, or just a random idea, it gets bounced off the team. Very often, that idea is implemented, which fosters even more creativity. You just gotta love that.
4. They are led by a charismatic entrepreneur: Groups need leaders and any time you see a successful small business, you can bet that there is a driven entrepreneur (or entrepreneurs) at the helm – someone who can enroll people to support a vision, who understands business, and someone people like — the rising tide that lifts all boats.
Not to sound cocky but, once again, it would seem that Strauss is speaking directly to us. Manish Mamnani – our fearless, fabulous founder and CEO – is one of the most brilliant and charismatic business leaders you will ever meet. He’s hilarious. He’s open. He’s honest. He’s flexible. He’s a savvy businessman with a huge heart. He leads by example every single day and makes us all better people. We couldn’t do what we do without Manish at the helm.
5. They have a great team: That special entrepreneur typically has a knack for surrounding himself/herself with great people. These folks are given the leeway to do what they do best, they buy into the vision, they are committed to the goal, and they are willing to work hard and work together to get there.
Manish really knows how to pick winners and give them the freedom and autonomy to do what they do best. He’s put together an award-winning ensemble cast of creatives and techies who see and believe in his vision. This team is tight and talented, diligent and driven. We know the only way to create amazing results is to work hard, and work together.
6. They experiment and innovate: Businesses that are not keeping up with the times are in fact falling behind because of the increased pace of technological change. Today you simply must tweet, update, learn, grow, change, and adapt. The best small businesses do what they do well, but they don’t stop looking for ways to do things better.
Gate6 is an interactive advertising and marketing agency focused on the digital space – the internet and all it touches. So, if we didn’t have trait #6, we wouldn’t be in business! We’re almost constantly evolving and adapting as the world around us does. Our whole team is in love with technology, so we always know what’s new, what’s hot, and what’s happening. Just take a look at the recent massive re-launch of our business, brand, and website and you’ll see that we embrace change and live for innovation.
7. They risk failure: Entrepreneurs are risk takers. Not crazy risk takers mind you, but prudent, smart risk takers. They are bold.
Bold is a great word to describe Gate6. After all, we are a global group of bold digital marketers who thrive on ideas that wow audiences and deliver outstanding results for our clients. We’re not afraid to take risks. We go for it. Sometimes the risks pan out and sometimes they don’t, but we’re always ready to try, try again.
8. They work hard and play hard: The only way you get be the best at something is by working hard at it. By failing and learning. By putting in the hours. Entrepreneurs usually push themselves hard, and push those around them hard too. But they do so in search of that greater good, that bigger goal. And the staff that gets it and comes along for the ride is rewarded appropriately.
The Gate6 team is no stranger to hard work. We know we have to work hard to create stellar results for our clients and for our company. But we’re also really good at playing – REALLY good. And even while we’re in the trenches, we try not to take ourselves too seriously. We recognize when it’s time for downtime and we savor every minute of it because we know there’s more hard work just around the corner. You know what we say to that? “Bring it.”
9. They strive to be the best: As it is said, “good is the enemy of great.” The best small businesses strive to excel. Maybe they want to create the best strudel in town. Maybe they want to offer exceptional value. Whatever the case, greatness is the goal; mediocrity is not tolerated.
We can really relate to this final trait. We’re constantly working to be at the very top of our game – we love the view from up there. That means we have to be in a constant mode of learning, growing, expanding, and improving. Great is just how we roll.