Not many would deny Apple knows what they are doing when it comes to marketing and branding. In fact, many companies look to the technology giant for examples of what to do to be successful. But, just like every business and every person out there, Apple still makes a mistake now and then. One happened recently with the development of their new iOS 7. It is supposed to bring many improvements to the system when it is released officially this fall, but the design has hit a few bumps in the road along the way.
The first designs of the apps weren’t exactly, well, consistent. Some were flat and some were bubbly, the color scheme wasn’t uniform, and the icons on some were so abstract you couldn’t really tell what they were (would anyone have guessed Game Center from that image?). Apple has since made some small changes to the designs, which are in the most recent beta for iOS 7, but how did these app icons come about in the first place?
Two different teams created the look of iOS7. That’s two different departments working on the same project. Knowing this, it’s no surprise the looks of the apps are so, well, different.
This is exactly why it is so important for creatives and developers to be on the same page. While something can be beautiful in the early design phases, the actual look once it is implemented can be something quite different. It is critical that every player on a design project works closely with the other people contributing so the final product is functional, with exactly the right look.
We believe collaboration and communication are keys to a successful project, and a recent web design project of ours is a great example of interdepartmental harmony. We built a functional and user-friendly site that also falls in line perfectly with the brand — and looks pretty darn good to boot. Below are some examples of critical pieces of the website which required our designers and developers to work together for the best possible outcome.
1. The site needed to show users product deals, sales and new products while shopping. We created clear icons to display on the product listing page to achieve this. Each product can be flagged as a certain category in the back end and if flagged, then it will display that icon on the front end.
2. The client has a very large product inventory and it was necessary to design and develop tools to help users navigate with ease. A mega menu to allow direct access to categories and subcategories with one click gives the user the ability to see all available shopping categories without leaving the page.
3. Users needed the ability to filter through products based on certain criteria, so a filter function was developed and designed to simplify usability. When users land on a main category page and there are over 400 products for that selection, they can then narrow down their search in the left sidebar by selecting a specific category, brand and delivery type.