Why Your In-House Web Designer Sucks (and what a digital agency does better.)
Your website is pretty darn important. It’s at the very core of all your digital marketing efforts, requiring constant maintenance as the digital landscape tirelessly evolves, rolls out new rules and policies, and implements new algorithms. It seems like good sense to hire someone in-house to take care of your website design, execution, and management needs, but there are compelling reasons to outsource to a digital agency.
Unrivaled expertise. With a digital agency by your side, there’s no recruitment headache because all the required resources are already in place. These specialized teams cover all areas of web design and digital marketing. From strategic planning, UX design, SEO expertise, and content writing to complex software development and custom integrations, it’s under control.
Focused resources. Agencies have multiple teams working collaboratively to produce killer designs that are functional, eye-catching, and support your business objectives. Offloading the work required to maintain your website frees up your internal marketing team’s bandwidth to focus on the marketing initiatives driving your business goals.
Brilliant tools and the best tech. Getting things done in an organized fashion, collaboratively and quickly, is the name of the digital marketing game. Digital agencies live and breathe efficiency, instantly giving you access to the industry’s best tools and technologies – without having to absorb the costs. These tools ensure your web project is future-proofed, well documented, and expertly managed from start to finish.
Proactive instead of reactive. Because agencies manage several projects at any given time, they are “in-the-know” about recent changes or updates that affect a company’s website. It’s the job of a digital agency to know Google algorithm changes that affect SEO rankings, emerging security risks, plugin update requirements, and more. Using an agency that keeps up with hot topics and industry trends reduces the amount of time spent on resolving preventable issues and can keep your website ahead of competitors.
As digital marketing continues to innovate new ways to communicate, research, and connect with brands, corporate website requirements become equally complex. Make sure you partner with a reputable agency known for delivering high-quality website design, development, and the best experience throughout the process.
Ready to start planning a brand new website? Perhaps you are looking into giving your existing site a fresh new look or add new features. Regardless, there are always 6 questions you want to ask when hiring a web design agency.