If you saw the commercials for the Windows 7 phones, then you have a basic understanding of the perceived state of the digital age we now live in. In these commercials, Windows places various people in real-world situations, however, these individuals are always overly distracted by their smartphones. This causes an abundance of mishaps, miscues and awkward moments.
Although humorous, especially the groom’s face when the bride walks down the aisle texting, it was really Microsoft’s goal to convey the Windows 7 phone as the solution to the apparent “problem” with today’s smartphones.
Personally, I don’t think Microsoft succeeded at this and I really thought they should’ve embraced the relationships that people have with their phones instead of trying to claim that as an issue — but we’ll have to leave all that for another post.
The fact of the matter is, we do live in a world where mobile phones are arguably the most important and cherished of all the consumer digital devices — but don’t just take my word for it. Check out these stats…
Burson-Marsteller and Proof Integrated Communications report:
“The State of Mobile Communication”
- Consumer use of mobile phones is growing faster than use of PC or the internet did
- 35 percent of American adults use their mobile phones for wireless internet access
- Smartphone usage has increased by 110 percent since 2009
- Mobile will soon be the primary digital means that consumers use to interact with brands, retailers, and other businesses
- iPhone, iPad, android phones & tablets, smartphones
- Business that are not in the mobile space risk being squeezed out by competitors
- PayPal iPhone app was downloaded more than 1M times in three weeks
- Mobile users are interested in coupons and promotional communication
- Native mobile phone apps are where it’s at – make your business stick by taking up real estate on a user’s phone
- Mobile users are increasingly willing to share their location if they get something in return
- Only 12 percent of the top 50 retailers are mobile optimized; only 7 percent have downloadable apps
- QR codes are a great way to engage consumers and gain business
If that’s still not enough for you, here’s an excerpt from a response one of my fellow Gate6 colleagues, and one of our resident tech wizards, Nate Kinkead, gave when I asked him the question “Why is mobile so important”?
Last week, I had a meeting across town. As I was driving, I clicked on the address in my calendar to have Google Navigation guide me to my destination while listening to music from my phone on my car speakers using an FM transmitter, checking my email, voicemails and texts, and responding to them at stop lights. When my phone rang, I just said “answer” and my bluetooth answered the call for me and faded out the music. After my call, the music faded back in. All the while, my navigation was still announcing directions. When I got to my meeting, navigation showed me the street view so I knew which building it was.
That’s why I love mobile. Or better yet, Android… Try getting an iPhone to do all of that.
Besides his obvious shot at Apple, I think Nate just summed this whole thing up. Welcome to the world at your fingertips. Welcome to mobile.