In today’s digital world, some type of development is necessary for almost every company. From building a website to creating software, technology is an integral part of growing, running and sustaining a successful and efficient business. Bigger companies may have a small development team on staff, while smaller businesses might hire one in-house developer. Either way, it can be a good idea to also partner with a technology agency.
Having developers on staff is great for keeping things running smoothly and making ongoing updates to your website, apps or software. But when taking on a big, new project, an agency can give you more bang for your buck.
You may have the best developers in the world writing your code, but even the best programmers won’t necessarily have all of the skills required to build a website that satisfies both your business goals and those of your users. They can make everything work, but there is so much more to software and website builds than functionality. Hiring an agency extends your network of resources.
An in-house development team may not include those dedicated to some important skill sets, such as:
- Business Analysis
- User Experience Design
- Project Management
- Search Engine Optimization (for website projects)
All of these components are crucial to a successful digital project. Whatever you are building, doing so without a proper analysis of business needs may give you no return on your investment. Ignoring the other components may also result in wasted effort:
- If your development team builds business automation software to try to make your business more efficient, but it’s too difficult for people to use, you are no better off than when you started.
- If you are creating a complex app without a project manager to set deadlines, coordinate resources and ensure quality, you could waste time and money managing the details when you should be focusing on growing the business.
- If your web developer is not well-versed in SEO best practices and doesn’t set certain back-end and on-page elements up correctly for search engines, users won’t be able to find your website when they need it.
Hiring each of these individual experts for your internal team would cost you much more than supplementing those skills through an agency. In addition to providing expertise in areas a typical developer will not be focused on, technology agencies also usually have developers of their own who work with these subject matter experts to ensure functionality before providing you the product.
Even if your team is only missing one or two key skill sets, an agency may still be able to help with a flexible engagement model. This means purchasing bandwidth for experts to assist where you lack capacity in-house. That’s the beauty of having a technology agency on hand — you always have assistance available when you need it, but don’t have to commit to a salary to cover every one of those needs.
If you are interested in supplementing your team with an agency who can ensure the best product possible, contact Gate6 today. We’d be happy to help.