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Marketing Copywriter

Responsibilities

  • To ideate, write, and edit copy for all offline and online marketing communications campaigns (internal + external).
  • Research and understand the organization's needs and target audience, through online searches, reviews of the product on various portals, client feedback, social media platform pages, etc.
  • Write engaging blog posts (1-2/week) following SEO guidelines
  • Exceptional writing skills with a wide vocabulary and ability to quickly conjure copy out of nowhere with perfect grammar, punctuation, and spelling
  • Create copy for email campaigns, catchy one-liners, captions etc. which portray a clear message and accurately reflect the tone and style of the product and increase the overall reach to a new audience.
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Create a complete content calendar and timeline.

Personal Attributes

  • Plenty of experience writing marketing content for the tech industry, including in-depth, technical copywriting. (Experience in healthcare and cyber-security an advantage)
  • A very strong command of written American English grammar, usage, diction, and spelling

Requirements

  • Any educational background(graduation/post-graduation) preferable in English, communications, or related field.
  • 3+ years of experience in B2B marketing/ copywriting/ content creation
  • Has Receptiveness to feedback and willingness to meet deadlines.

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