The VMI website had not been completely redesigned in some time and showed disjointed branding and website elements. The value and quality message was not clear and users were not engaging actively in the community.
Using tech to make the world beyond the barriers of accessible
One of the challenges we faced was building for an audience of people with disabilities who need to easily find the information that is important to them in a minimal amount of clicks. Visitors needed to easily search inventory of VMI’s dealership partners, find product details, sales events and financing programs.
Beyond the barriers of accessible userexperience
Gate6 was tasked with simplifying the navigation to help users quickly find the pages that matter most. We also helped the brand make an emotional connection with users through visually engaging imagery and layouts. Additionally, we had to ensure that business needs, dealership needs and user needs were all met while integrating with existing, complicated backend legacy systems.
The action
With a clear understanding of the backend architecture and systems, we approached the redesign with a user first focus, but keeping in mind that each functionality change could impact many areas of the website and back end systems.
The killer results!
The new VMI website uses a variety of imagery which establishes an emotional connection and guides visitors through the content with clearer navigation. Product interactions like the 360- degree video tours help visitors feel like they’re in a showroom, even from the comfort of their own homes. VMI’s improved website helps its customers and prospects get what they need faster, which also means more traffic for dealership partners – all while maintaining legacy inventory systems to meet business needs.
