The VMI website had not been completely redesigned in some time and showed disjointed branding and website elements. The value and quality message was not clear and users were not engaging actively in the community.

One of the challenges we faced was building for an audience of people with disabilities who need to easily find the information that is important to them in a minimal amount of clicks. Visitors needed to easily search inventory of VMI’s dealership partners, find product details, sales events and financing programs.