Rebecca Heft

VP, Digital Strategy

With nearly two decades of experience leading successful national and international marketing for consumer products and services, Rebecca understands what marketers go through on a daily basis. It's her rare ability to be both analytical and creative that helps her zero-in on what's needed, create the solution and translate technical requirements into tangible results. Drawing on her mixed background in business and brand management, Rebecca tackles strategy from a business perspective and marketing from a user perspective. And when you ask for her perspective, she’ll tell you every project can, and should, be fun.

Master’s in Business Administration with focus in Marketing from University of Arizona

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