ABcom provides the design, implementation and maintenance of infrastructure and network cabling solutions for the transfer of mission-critical data. Clients of ABcom include call centers, hospitals, data centers and Fortune 500 offices on both a local and national level.
ABcom is in a very technical industry where similar companies have very bland and somewhat boring websites. The common trend in this area of telecommunication is to have a ton of content, but it’s not always good content. We decided to help differentiate ABcom in the space by doing a rebrand incorporating bold, big imagery and valuable web content that conveyed a fun personality, even in a technical industry.
Rebranding ABcom included designing a new logo, adding colors to the color palette, and creating brand standards to keep the brand consistent across mediums. We created a new, fresh look and feel for the company while conveying professionalism and an approachable personality.
Using the brand standards as a guide, we helped ABcom develop a corporate identity package, trade show booth design and other collateral, such as flyers, folders, business cards and envelopes.
To make the website easy to access on all devices, we updated to a responsive framework. By using big imagery and rich media, we gave ABcom a clean design that resulted in a more modern and memorable website. We used a parallax design, full-screen imagery and video for better and more engaging user experiences.
“My partner was looking at the document when it came through, his comment was, ‘This is impressive, you’ve got to check this out… We’ve hired the right guys!” – Eric Henningsen – Vice President, Central Operations
“Thank you for helping us out more then we ever imagined. The web design threw me out of my chair!” – Matthew J Valentine – President