The McNight to Remember is an annual and elegant fairytale-inspired gala, which raises funds for the Ronald McDonald House Charities of Phoenix.
Using inspiration from the "Cinderella" story, we created colorful and simple illustrations that were incorporated into the website design. By developing a single-page and responsive website layout, we ensured all important information for the event was easily served to the user, regardless of whether they visited from desktop or mobile.
To drive attendance, we developed a postcard and RSVP mailer utilizing the same illustrations and similar content as the website. This brought continuity in messaging and translated the design elements seamlessly to offline media.
The videos we developed highlighted honorees and was shown during the night of the gala. Using an interview format, our goal was to showcase the personality and selflessness of those being honored.
"gate6 has been a phenomenal partner for the Ronald McDonald House and has consistently provided us with remarkably creative tools and resources that enable us to reach a wide audience in the community. gate6 always comes up with professional, yet whimsical designs that incorporate the latest in website design technology. As a non-profit organization, having quality-designed print and digital collateral to market our largest fundraising event of the year is invaluable and we are grateful for our ongoing partnership. - Leslie Tan - Development Manager, Ronald McDonald House Charities of Phoenix
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