Vantage Mobility International (VMI) is one of the largest manufacturers of wheelchair van conversions in the country. VMI is driven by one simple philosophy: innovation and dedication will ultimately lead to a better quality wheelchair-accessible van and a better quality of life for the disabled. Since 1987, VMI has continued to explore new ways to create handicap vehicles that enable their customers to live fuller lives.
VMI needed a marketing solution that emphasized the brand’s personality, left a positive, lasting impression on the end user, differentiated the company from the competition, and increased audience engagement. We created a strategy for integrated marketing and web design that was designed to increase lead generation while freshening up the look and feel of the brand.
We took the existing VMI brand and rejuvenated it with new colors, fonts and visuals. By establishing brand standards, we ensured the corporate image would be represented correctly and consistently in future projects.
To bring the company up to current technology and provide a unified experience for both computer and mobile, we developed and architected a responsive framework for the website using video and interactive media to tell VMI’s story. New visuals were created in a bolder, flatter and cleaner design, and included rich media to showcase the product and lifestyle of VMI’s users.
We created VMI’s videos based on a show, don’t tell approach. This included gathering customer testimonials, providing a behind the scenes look at how products work, and showing why VMI is different than its competitors. Because video is easier to digest and shared more than text, we determined it was the best way to increase engagement and get VMI’s message across.
Our marketing approach included paid media, search engine optimization, content development, social media and video production. By using these tactics together, we were able to develop and implement integrated marketing campaigns that increased reach for contests, events and ongoing corporate news.
“The best we’ve ever had.” – Doug, CEO of Vantage Mobility International
“I love the clean look and feel of the USAA page integration. Thank you so so much for the quick turnaround. You rock!” – Penny Malone, Director of Marketing
“Very helpful and supportive. Quick response!” – Rachel Bone, Designer