We started with a solid understanding of the brand and business needs from the stakeholders. Next we did a competitive analysis to understand how competitors were differentiating themselves in the competitive landscape. Then came data analysis to understand how users were navigating through the site and where they were dropping off and not completing user tasks.
We came to the table with a strategy that tied together user needs, business needs and their competitive differentiation, or value proposition. This included a complete restructuring of the site architecture as well as updated content, a more modern look and updated video content to match the current messaging and growth of the company.