The Store Capital website did not clearly present the variety of solutions they offered as a leader in middle market real estate capital solutions (REITs). The website feedback they were receiving was confusion and frustration in not being able to find the content that was most important to users both internal and external. The videos,  content and design was also outdated and did not match their brand as a leader in their market, nor did it match their business goals and position in the industry.

Store Capital